SALES PROMOTION CAMPAIGNS

Sales promotion campaigns with premium and incentive programs are used to increase the sales of a product or service within a determined period of time. It is very important that this type of campaign be in conformity with the general communication strategy of the brand .

The campaign must be planned meticulously and, if a prize is to be given away, both the prize and the mechanism must be compatible with the preferences of the target group.

Post-campaign effectiveness analyses provide important data for marketing decisions. Data is collected (such as average sales figures, participation, which of the different promotional choices have been preferred, the profile of the participants) and an analysis is made both before and after the campaign.

Premium and incentive programs may be directed toward the consumer or the trade. Campaigns planned simultaneously, covering both the consumer and the trade may be preferred for an increased effect.

Trio conducts all stages of the promotion campaigns that it prepares for its clients from the creation of the campaign mechanism to the selection of prizes, their supply, the following of legal procedures (e.g. with the National Lottery, notary public, tax offices, etc.), from logistics to implementation and the evaluation of results.