SOCIAL RESPONSIBILITY CAMPAIGNS

Today, all leading brands set aside allotments for cause related campaigns in their marketing budgets. The message of some of these campaigns is very clear-when customers buy the particular product or service, they will also have donated a specific proportion of the sales price to a needy cause.

Some messages are less direct. In campaigns where this is true, all the intricacies of integrated marketing communication tools are used. All parties involved - ad agency, pr agency, promotion agency - have to work together. Trio has been successful in designing such campaigns and bringing them to life, undertaking its own responsibilities in respect to them.